An early victim of MTV’s tacit promise that we’d all be famous rock stars, Mike Rosch was certain he’d be the next Phil Collins. He is, in fact, a professional musician with decades of performance experience, a six-year degree in music from Texas State University, and the composer, engineer, and instrumentalist of many a commercial score and jingle. Advertising industry veteran, Peter Rosch, says, “Mike Rosch is my brother, and I love him. But, if he made shitty music, I’d love him a lot less. Like a ton less really. Thankfully he doesn’t, because it would make Christmas quite awkward.”